I've never really been very interested in the retail side of skateboarding. Transworld Business has a series of articles 30 shops in 30 days and each shop talks about their set up: inventory percentage allocation, best sellers etc. They also have a feature called Top Seller. It's similar to the other series but focuses more on what's hot and popular at various shops. I've always been told that the mark-up on decks is really low and it's not where shops make their money. It looks like Nike SB is the bread and butter for a lot of shops and sunglasses, of all things, seem to be a good money maker.
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