Graphite golf shaft myths

This is a pretty cool video by Robin Arthur, who formerly worked at Grafalloy and now has his own line of shafts. It's insane that there are shafts that cost upward of $200 and there are even some over $1000! I can't believe there's enough R&D in a shaft for one to cost over five times more than a well engineered inexpensive one. There's way too much marketing and BS in golf equipment advertising.